InMart Resources Limited is a leading Internet Marketing solutions provider in Hong Kong Marketing solutions provider in Hong Kong
Industry leader shared insights in HKTDC IDT Expo 2008 Topic : 憒雿其舐雯典誨
12 Dec, 2008
As a leading Internet Marketing solutions provider in Hong Kong, InMart Resources was invited by HKTDC to conduct the seminar “Promote Your Brand Through Internet” in the world-class Inno Design Tech Expo (2008).
Audience from small & medium-sized enterprises benefit from the valuable insights shared by Mr. Derek Liu, Marketing Director of InMart Resources. Mr. Liu introduced how corporations successfully promote their brands by effective usage of internet and websites. He also demonstrated how appropriately-designed websites can help to enhance business and bring further success to corporations.
SC Storage (餈瑚) is one of the leading mini storage operators in Hong Kong, they have over 6,000 mini storage rooms in 21 different locations. Their sales of mini storage units and services are consistently growing by using intensive marketing tactics, email direct marketing (eDM) is one of the keys for their success.
SC Storage has been our valued customer since 2007, we have developed several e-newsletters in different design concepts and templates to match with their promotion themes. They are using our eDM as email marketing strategy for sending monthly newsletter, welcome mail, latest news and announcements to their customers, our eDM platform helps them to generate more profits, increase brand awareness, build positive brand image and retain customers relationships. The report shows how many users read the campaign, how many successful and failure deliveries, most importantly, we handle domain keys for the sender of SC Storage to ensure running as safe email marketing compliant with OFTA law.
In the Information Technology Century, communicate with customers in an efficient and effective way are very important. Internet marketing is one of the essential tools for an organization to growth, our email direct marketing (eDM) and online marketing services can help you be an outstanding company in the market. With this solution, you may always send out personalized email content by our mail merge function and increase the read rate of your campaigns.
CMA is a not-for-profit chamber of commerce and one of the most representative industrial associations in Hong Kong.
In order to facilitate the operation and communication of CMA for its members, InMart designed their website with the use of content management system (CMS), email marketing services (eDM), membership system and tailor-made features.
We also provided advices and solutions to different divisions of CMA for the development of their e-commerce platform.
The Hong Kong Government launches the Workplace English Campaign in 2000 to heighten public awareness of the importance of having a good command of English in a workplace environment and to improve the knowledge of English among the working population in Hong Kong.
We provided web design services which caters video support, multi-language support and plain text version to the website of Workplace English Campaign. This website can provide the users with the latest information of the Campaign.
eDM (Electronic Direct Mailing) or Newsletter is always be considered as a cost-effective channel to enhancing the relationship of a merchant with its customers. How to avoid being regarded as spam of your emails? We go for solutions with different newsletter servers and all of those IPs applied whitelists or sender id program from popular webmails, like Yahoo!, Hotmail and Google.
An opt-in & opt-out mechanism is required, we record down each unsubscribed user and hard bounce email address that system automatically would not send to these accounts next time you release your newsletters. Reporting means a lot to you, our system provides a series of statistics like # reads, # clicks, # successful deliveries, # fail deliveries, and more. The recent brands & NGO we launched for include Sony Pictures Television, 暺皛湔舐, Pappagallo, 蝢拙撌乩澆撅, Thinking Group, 瘜鈭蝭 and more ...
Advance Caterers Group has been operating in the catering industry for over 30 years. They have developed popular trade names such as Imperial Kitchen, Eighteen Brook Cantonese Cuisine, Ole Spanish Restaurant & Wine Bar, Go Gu Jang Korean Restaurant and E.C. Eatery. The Group now operates restaurants in a variety of cuisines from Pekingese, Shanghainese, Cantonese, Japanese, Spanish, Asian to Western.
In order to give a vivid brand image for Advance Caterers Group, InMart designed their honorable website with 4 different main themes. With the use of Content Management System & Membership System, this can greatly contribute to build customer Loyalty and Brand Image Building.
With the best effort to notify their customers for the update news of Ad-catering group, InMart designed a sophisticated Newsletter Registration System. This can ensure their customers receive the news efficiently.
Addition of Google Map can show the location of their branches clearly.
In order to draw online popularity on Facebook, InMart designed a tailor made Facebook Application – Photo Hunt Competition for it strategic partner CMA in Dec 2009.
The winner of the Competition was given with an iPhone 3GS as a prize. Nowadays, Facebook is a well known Social Media in the world. It has more than 300 million users- 5%of world population. Average user has 130 friends and more than 6 billion minutes are spent on Facebook daily.
With the use of Facebook Application can greatly help in brand building and indirect Surge of Sale revenue & popularity. We are glad to provide as the Facebook Marketing Solutions for CMA and we also believe with the help of Application campaign, the CMA tradeshow in Jan 2010 will definitely raise great public awareness on Facebook among the general public.
To encourage the early bird in E-business exploring and heat up the E-market in Hong Kong, InMart assists Alibaba in its latest minisite web design and campaignimplement on the theme of 2010 Hong Kong Lunar New Year Fairs Competition.
We built the minisite on the purpose of an eye-catching presentation to the new generation and a functional tool for tracking the participants and the event viewers. The main solutions including online applications management, event news updating system, online polling and other interactive sections like blogging, etc.
For representing one of the biggest E-commerce platforms in the world, creativities and stabilities are of the most overwhelm concerns. We are pleased to act as the one-stop service provider for Alibaba and we also believe with the help of minisite campaign, the 2010 Hong Kong Lunar New Year Fairs Competition will definitely raise great public awareness on E-commerce among the new generations.
To deliver a vivid brand image online, we recently assisted IB Nest in Facebook Online Marketing management.
Like many of InMart’s Facebook Marketing campaign, Blogging and inviting fans to the events are the basic tools. We created several sections for E-coupons as well as other fan page notes which we help update regularly.
To match up the IB Nest branding, we designed a tailor-made facebook application quiz ‘Angel Test’ for their fans to play and spread. This tactic of virus marketing brings hundreds of fans joining in a month. We did Search Engine Optimization(SEO) and personalized URL for a search-easy function for fans.
As a strategic partner of CMA, InMart was invited to speak on the CMA “Online Advertising Strategy Seminar”on 8th October, 2009. Mr. Derek Liu gave speech about the new trend of online advertising strategy and shared experiences on the success in attracting potential clients in an effective way.
Liu’s speech covered the topic of how to build an effective website and the trendy marketing methods on social media like Facebook. The flash game campaign of SC storage and Pappagallo appealed to the audience, and brought up a hot discussion among the present.
It is InMart’s second time to run online marketing campaign for IB Nest. This time we launched a mini-site marketing campaign with the theme of healthy and energetic baby’s photo shooting competition.
The mini-site covers web design together with functions including uploading, viewing, voting, sharing and coupon downloading. Page breaks are provided to the different groups of competition. Both icon view with tags and pop-up view of the photos are built for satisfying the customer preference.
This special theme did well in attracting local parents with kids. We observed a huge increase of page viewers, competitors, and voters. The mini-site campaign success contributes to the raise of page viewers of IB Nest official websites as well.
According to the trend of the youth connected longer on Facebook, marketing solutions on those social media provided by InMart has been practiced lively since earlier this year.
With many successful experiences in Facebook Management field, like SC Storage (餈瑚) on Facebook; InMart currently assists Saint’s ALP in its fan page management.
Not only launched the Fan page with functional sections in bi-lingual (Chinese/English), we also carried out an interesting game of self-developed application for game marketing.
Our management including updating notes, sending invitations of events, search engine optimization (SEO), obtaining personalized URL and hosting support, etc.
Saint Emilion Cellar is a leading fine wine and house wine provider in the region.
We worked on a matching online branding and online shopping website along with membership system to deliver more add-value service to their members and potential clients, like Robert Parker rating and wine price searching, etc.
Besides, French Name Pronunciation for wine is available by click-in.
For personalizing discount, our system recognizes every bottle of wine for defining separate discount and shipping cost.
Saint Emilion Cellar expressed their satisfaction on the newly-launched website for facing all their demand and elegant design this week.
As JP Morgan is moving towards E-trading targeted in the field of new generations of mainland China, they searched out for us to assist in building up a professional and trustful online image to match up with its successful branding among the international market.
In order to catch up young generations’ eyes, we conducted a symbolic and vivid animation to make an attractive impact on the theme.
We also labeled a unique logo with direct links on the search engine (see our SEM service/links) to draw more public concerns.E-Banner and pop-up ads on JP Morgan homepage are produced for more attentions.
An online polling is designed for collecting public ideas along with deliver a professional image of marketing trend.
Within one month’s time, the online campaign wins a large outpouring of favorable comments.
With technical superiority in distinctive website design, reputable problem-solving maintenance and up-to-date web solution technologies, InMart designed the Club House management System 嚗CHMS嚗specifically to meet Park Central’s need.
Besides a user-friendly notice broad and elegant design to match the property’s basic needs, the latest version of CHMS not only offer membership management system with classified levels, but also support the users to book club facilities online with automatic invoice and database management function.
On Friday, May 29, 2009 around 3:15pm - 5:00pm, an in-depth seminar was held in the Japanese Club, Causeway Bay. Mr. Derek Liu, Marketing Director of InMart Resources was one of the two speakers who contributed on the topic of bucking the market trend with Comprehensive promotion methods.
Being recognized as a pioneer of E-marketing Solution provider, Liu introduced a foreland E-marketing Method---Marketing with Facebook. With introductions to promotion methods with Facebook and cases which demonstrate how InMart’s Facebook Management helps small to medium business with achieving ideal goals in E-business sale; Liu’s lecture attracted many concerns. The hot discussion on this up-to-date service went on after the talk and the interest of the audience increased overtime. An additional seminar is expected to be held later this year.
This website requires the design of navigation flow in a very clear manner because of having a lot of programs. Besides browsing by categories, another dimension that users could access programs is to ‘Browse All Events’ and ‘Browse Free Events’. The development of the web firstly we archive the past festivals’ data and make it as minisites, and this upcoming festival we integrated with backend newsletter system letting webmasters be able to send eDM to users who have registered at the frontend. The organizer has press conference to announce this Le French May starts in Mar., connection speed is a concern, we choose to have web hosting at NTT data center (operated by Japanese DoCoMo group, having one of the world’s largest backbone network connecting all over the world), in this respect, we could assure to provide highest quality connection speed and always be capable fulfilling large traffic from vast visits.
Publishing announcements and stock information are always the concern to listed companies, Flash equipped with dynamic update mechanism would give an essential tool for website decently presents such information to the public. Speed is another concern, we choose to have web hosting at NTT data center (operated by Japanese DoCoMo group, having one of the world’s largest backbone network connecting all over the world), in this respect, we could assure to provide highest quality connection speed and always be capable fulfilling to serve all traffic from overseas.
Sincerely Decoration Company Ltd. was established in 1990, providing initial designs to full store fit out services.
Web design combined in Flash & HTML, visual presentation of customer portfolio would help categorize and attract attentions from visitors.
Slide show (http://www.fixture.com.hk/pages/factory) could be implemented in javascript at frontend, that it would reduce loading whereas at the same time simulates effects of Flash.
Apart from web design, functionalities of updating photos must be in an easy mode, backend CMS would be the tool to facilitate this feature for webmaster.
As a leading Internet Marketing solutions provider in Hong Kong, InMart Resources was invited by HKTDC to conduct the seminar “Promote Your Brand Through Internet” in the world-class Inno Design Tech Expo (2008).
Audience from small & medium-sized enterprises benefit from the valuable insights shared by Mr. Derek Liu, Marketing Director of InMart Resources. Mr. Liu introduced how corporations successfully promote their brands by effective usage of internet and websites. He also demonstrated how appropriately-designed websites can help to enhance business and bring further success to corporations.
